Newell Brands Retail - Sales Associate - The Coleman Company in Wichita, Kansas
Position Title: Marketing & Social Media Coordinator
Location: Wichita, Kansas
Reports To:: Events & Retail Ops Manager
Assist Retail Management Team in maintaining a strong presence for Coleman Retail through social media accounts and traditional marketing. The Marketing & Social Media Coordinator will use best practices to increase following on several social media platforms, including new and upcoming mediums, online marketplaces, radio, print, digital ads and more under the direction of the Event & Retail Ops Manager.
Research audience preferences and discover current trends. Use market research and trial and error to find what posts generate the most interest in a specific area.
Create engaging text, image and video content to increase traffic on social media pages. Design posts to sustain readers’ curiosity and create buzz around product and pricing.
Measure web social media traffic and change marketing plan on the fly.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way, including writing out a ‘best practices’ guideline.
Facilitate online conversations with customers and respond to queries.
Report on online reviews and feedback from customers and fans to Management Team.
Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers and the target demographics, like promotions and competitions.
Post sales and products on online marketplaces to increase sales and traffic into the stores and truckload sales.
Assist in placing and pricing traditional media sources when the market applies
Research and offer suggestions on digital advertising including Geo Fencing, Retargeting, Keyword Targeting, Behavioral Targeting and IP Targeting.
Other duties as assigned by supervisor.
High School graduate; some college preferred.
Experience using MS Word, Excel, Outlook, and Access software programs.
Good decision-making with ability to justify decisions with integrity and foresight.
Ability to communicate well in written and oral form.
Continuous fostering for a teamwork environment in fulfilling job requirements.
Must be able to work a flexible work schedule, weekends and holidays.
Must have a valid Driver’s License and clean driving record.
About The Coleman Company – a Newell Brands Subsidiary:
Coleman, the number one brand in outdoor recreation products, is a dynamic, market-facing company known worldwide for outdoor recreation products that are simple, fun, and reliable. Coleman has been fostering the connections made between family and friends through outdoor activity for over 116 years, and we continue to push for innovation and integrity as new and exciting products are developed.
As a global company with offices worldwide Coleman practices operational excellence in everything we do, constantly looking to optimize worldwide logistics and move towards a global operations model that maximizes performance and customer satisfaction. Coleman Team Members have the chance to make a real impact in their careers and in our communities. With access to a vast network of resources. The opportunity for growth is here for those with the vision and the drive to be number one. To learn more about Coleman and our products visit our website at www.coleman.com at http://www.coleman.com/ .
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.