Newell Brands Jobs

Job Title: Marketing Manager

Location: Shanghai, China

Reports to: Senior Marketing Manager

JOB SUMMARY:

The Marketing Manager is accountable for developing the brand innovation and communication strategies with local relevancy, grounded in deep consumer insight, product knowledge, and market competition understanding. The Marketing Manager will lead brand and product portfolio management and integrated marketing planning, working with cross-functional teams to lead the brand strategy, develop and commercialize NPD pipeline, and drive P&L results.

The role covers (but not limited) FW Brands including Parker, Waterman, etc.

JOB DUTIES:

• Recommends clear objectives for brand communication and a vision for short and long-term success.

• Participates or support in briefing agencies on communication objectives. Works with Brand Activation team to monitor agency execution of specific tactics.

• Familiar with test and learn opportunities within communication vehicles to find leverage points for scale and impact.

• Work with agency to operate brand social platform eg. Weibo, wechat and Red and create media campaign according to related seasonal festival to communicate with TA

• Lead the consumer research on quantitative and qualitative, work with consumer insights, recommends and monitors marketing metrics such as share/POS, distribution, and quality measures.

• Translates business and brand needs into a prioritized consumer research list to help set research budget if needed.

• Identify unmet opportunities and pricing gap through market competition analysis and consumer insight observation.

• Strong brand ownership, recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers.

• Leverage global resource to expand the business to China markets.

• Good business sense. Participates to define Route to Market strategy and business plan for responsible brands.

• Help to make strategic plan to build the brand proposition and awareness with local relevancy in China.

• Provides new ideas around brand or category innovation unlocking true white space or new to the region innovation. Participates in sessions for stimulating creativity, insight collection or idea generation, leading to new to the region insights and product concepts.

• Leads cross-functional teams to create a robust pipeline of new products based upon consumer insights and market needs, leads annual planning process.

• Initiate the NPD innovation and lead the project across the functional team.

• Recommends product features and benefits, and overall product design, based upon consumer insights and needs.

• Leads developing the business case for new products, including estimating sales and financials.

• Monitors market performance and competition, identifies market gaps, proposes mechanics for corrective actions where needed.

• Product portfolio ownership: responsible for life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Optimizes a strategic plan for specific regions and channels.

• Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories.

• Identifies key promotional windows based on target consumer behavior and recommends promotion depth and frequency guidelines.

• Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade.

• Recommends key A&P budget elements. Executes brand communications across brands with purposeful differentiation and reapplication based on portfolio and category strategies.

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JOB REQUIREMENTS:

• Four-year College/University degree Bachelor’s Degree and above

• 5+ years of marketing and/or general management work experience.

• Has worked on a business with global or international exposure.Demonstrates an understanding of differences between countries and cultures.

• Translating marketing objectives into strategies and plans.Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.

• Recommending pricing strategies and guardrails and managing price to extract maximum value.

• Successfully launched new products from concept stage through commercialization and in-market success.Has managed a product portfolio.

• Demonstrated success working in a matrix environment.

• Strong communication skills, written and oral.

• Proven ability to work on and lead a cross-functional team.

• Fluent in English

• Brand / Category Marketing, Channel Management, Trade Marketing, Shopper Marketing, Consumer Insights, or Marketing Communications experience preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.