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Newell Brands Assistant,ECOM Merchandising in Shanghai, China

Position Title:Assistant, Ecommerce Merchandising

Reports to: Sr. Manager, Ecommerce Merchandising

Location: Shanghai, China

Job Summary:

Under supervision of Sr. Merchandising Manager and in partnership with the E-Commerce leads for Home Fragrance/Appliances & Cookware/Cross-Border, the Assistant, E-Commerce Merchandising role helps to provide data-driven insights from Tmall and data platforms to help drive revenue growth in the HF/A&C/Cross-Border businesses. With the Sr. Manager’s guidance, the position should offer recommendations for A&P and promotional investment strategy, assortment and catalog selection, digital shelf improvement, and all online merchandising activities. Additionally, the Assistant, E-commerce Merchandising will help identify customer needs and competitive advantages by leveraging data-driven insights from market and category analysis.

Job Duties:

  • Assist in collecting and sharing data-driven insights and recommendations to guide merchandising planning and investment strategy. Assist in preparing regular performance reporting with thoughtful proposals for optimizing spend, fueling conversion, and driving sales.

  • Leveraging data insights, assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals

  • Help manage and execute online merchandising and promotional calendar by brand and by store

  • Provide recommendations for driving traffic via data-driven performance marketing programs and for collaborations with E-Commerce platforms

  • Assist with cross-border promotional and A&P investment planning with guidance from the Sr. Merchandising manager.

  • Provide market, competitive, strategic and tactical intelligence to drive prioritization of store initiatives. Monitor and analyze the overall health of the E-Commerce business as well as performance of program KPIs


  • Bachelor’s Degree required

  • 1-3 years of experience related to E-Commerce ideally with focus on data analysis and merchandising

  • Knowledge of E-Commerce landscape and platforms

  • Familiarity with E-Commerce business models, specifically how to drive e-commerce sales through data-driven, innovative, effective and cost efficient marketing/merchandising programs and strategies

  • Experience with Tmall data

  • Familiarity with online marketing tactics (SEO, SEM, Email, etc.)

Asia Pacific is a rapidly growing market for Newell Brands. The company’s growth strategy focuses on achieving wider product distribution and gaining market share in key categories. Newell Brands has established its Asia Pacific main corporate office in Shanghai China. To better serve and meet the needs of our customers and consumers in Asia Pacific, we have offices located within China, Hong Kong, Taiwan, Malaysia, Thailand, Japan, India, Korea and ANZ.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.