Job Information
Newell Brands Sr. Director, Brand Management, Yankee Candle in Norwalk, Connecticut
*This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.
Newell Brands:
Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell’s vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! We are on a journey to accelerate brand growth by unlocking powerful consumer insights that generate disruptive and high incremental innovations.
Position Summary:
The Senior Director, Brand Management position is a critical leadership role at Newell Unit with P&L responsibility for Home Fragrance and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel. The ideal candidate will bring 15+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Senior Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization. The Senior Director Brand Management is responsible for attracting, developing, and retaining high-performance brand management talent.
Key Responsibilities:
Lead global brand strategy for the Home & Commercial Business Unit Brands – Yankee Candle, Woodwick, and Chesapeake Bay. Included would be leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
Assist the VP of Brand in building the long-range strategic plan; Lead the Home Fragrance team in preparing the annual business plan and gain BU CEO approval.
Drive the Home Fragranceteam P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
Demonstrated evidence of translating business priorities into brand objectives, strategies, and plans. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning.
Successful management of P&Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense, and forecasting future performance.
Generate a 3 Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Food brands.
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
15+ years of brand management experience including deep marketing, innovation and general management experience.
Experience managing a global business/brand or worked in other countries. Demonstrates the ability to understand the similarities and differences between countries and cultures which is built into strategies and plans.
Proven ability in talent management; Ability to attract and retail top talent; Prior experience leading a large team and coaching for continued growth and success.
Industry experience in CPG and hardlines, with proven ability to be successful with both.
Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity.
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The Connecticut base pay range for this position is from $201,500 to $245,700. Salary will be based on prior experience related to the skills required for this position.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.