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Newell Brands Associate Manager, Sales Planning in Huntersville, North Carolina

Position Title: Associate – Sales Planning

Location: Atlanta or Huntersville

Reports to: Sr. Manager, Sales Planning


The role of this job is to commercialize sales and marketing programs within assigned channels or customers of distribution and to identify channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer/channel.

Specific Responsibilities

Specific responsibilities will include but are not limited to:

Customer Planning andExecution

  • Contributes to theannual sales planning process relative to area of responsibility.

  • Partners with sales team to ensures plans arebuilt to meet division sales budget and trade spend guidelines.

  • Executes DSMP plans in assigned channels to meetdivision goals to align with brand and business unit strategic plans.

  • Maximizes new item launch plans in assignedchannel/customer base.

  • Supports critical internal and customer planninginitiatives including, but not limited tojoint business plans, and internal annual operating plan.

  • Plans trade spendstrategy to maximize ROI for both Newell and retail partners.

  • Quantifies andidentifies risks and opportunities to achieving sales budget.

  • Conducts situationassessments, utilizing internal and syndicated data sources.

  • Implements categorymanagement recommendations to optimize performance of shelf set or catalogspace, such as optimal SKU assortment, merchandising and shelf/ cataloglayout based on the DSMP.

  • Assists in theline/catalog review preparation process, collaborating with Sales and TradeStrategy / Brand Development. Workswith sales to drive pre-sell activity with customer, manage/driveexpectations, and establish mutual goals for the meeting.

Forecasting, Pricing,and Trade Fund Management

  • Manages Customer Monthlyand out months/quarter internal sales calls.

  • Generates promotionalP&L’s to ensure sales and profit metrics are being achieved.

  • Prepares product mixrecommendations.

  • For theretail partner/at the customer level,

  • For thebusiness profitability

  • Routes approvals oftrade expenditures.

  • Ensures internal tradespend controls are being adhered to drive compliance of trade program.

  • Understands what tradefunds or customer program spend is available or needed for programming.

  • Analyzesthe effectiveness of trade spend within area of responsibility.

  • Tracks compliance tobudgeted trade rates for assigned channel/customers

  • Tracks, analyzes, andreports potential impact of pricing exceptions on channel / region.

  • Tracks and analyzesNWL brand and competitive price within the marketplace.

Market, Shopper, andChannel / End-User Insights

  • Compiles market,shopper / end-user, and channel knowledge gaps and creates a summary forthe business to review.

  • Manages timelines anddeliverables for all line/catalog reviews.

  • Compiles profiles ofcompetitors and channel customers

  • Gathers competitiveand marketplace intelligence and share with the organization, ultimatelyconstructing a competitive profile and comp shop analysis.


  • Bachelor's degree (emphasis inbusiness/marketing or related field), MBA or other advanced degree highlypreferred

  • 3-5 years of experience working with aleading CPG company (Trade Marketing, Sales, Finance, or related position)

  • Possessescreative problem solving skills to overcome barriers and closeopportunities.

  • Fluentin English (verbal and written)

  • Experience in operating withincross-functional teams

  • Ability to think creatively, generateoptions, build consensus, and execute.

  • Comfort dealing with ambiguity and afast-paced entrepreneurial environment.

  • Aptitude for both strategic thinkingand detail-oriented operational management.

  • Experience with a CPG or durablecompany, ideally in channel management, brand management, insights. or sales.

  • Developing a multi-year plan orapproach and executing at least one year of the plan.

  • Leading a team of people to achieveresults.

  • Collaborating with partners and otherorganizations to achieve results

  • Up to25% travel may be required

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.