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Newell Brands Senior Marketing Specialist in Hong Kong,

Position Title: Senior Marketing Specialist

Reports to: Senior Sales Manager

Location: Hong Kong

Job Summary:

Develop and implement strategic advertising and promotional plans for our retailers and distributors , offline and online stores across all platforms in HK and SEA markets. Manage the A&P budget and ensure effective ROI. Work closely with related departments and suppliers to ensure effective launch of each marketing campaign and timelines. Provide marketing analysis for strategies development.

Job Duties:

  • To plan online and offline marketing program; facilitate brand building with retailers/ distributors for HK/JP/TW/KR and key regional markets;

  • Conduct market research, analyze market trend & competitor activities for management review and strategies development

  • Managing and evaluating promotions effectiveness and in charge of analysis and reports to draw trade strategies accordingly

  • Support Sales team in launching new products, marketing campaigns, and trade fairs in HK and key regional markets

  • Prepare marketing promotion materials (e.g. POP, leaflet, print ad, editorial, demo unit)

  • Monitoring and maintaining website and social media platforms

  • Manage promoters training and schedule in HK

  • Perform ad-hoc projected as assigned


  • Degree in Marketing

  • Minimum 5-8 year experience in trade marketing or retail marketing

  • Experience in overseas markets is definitely advantageous

  • Proficient in MS Office and Photoshop

  • Good communication and presentation skills

  • Good command of both spoken and written English and Cantonese

  • Initiative, able to work under pressure, with positive working attitude

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.