Newell Brands Sr. Manager, Brand and Category Marketing in Chicago, Illinois
Position Title: Sr. Manager, Brand & Category Marketing
Reports To: Director, Category & Marketing, Contigo
Location: Chicago, IL
We are passionate about inspiring people to adopt reusable bottles - whether you like to drink water, coffee, tea, or poolside drinks! We believe reusability is core to who we are, and we know our brands can help the world to Drink Smarter. We use our leading-edge technology and combine it with our trend forward fashions, designs and materials. We are all driven beverage enthusiasts who are committed to our environment, without sacrificing performance, style, or quality.
We love to explore new ways to build our family of household brands such as Contigo, Bubba, Rubbermaid, Avex, and Marmot.
Among the benefits of joining our team besides the normal corporate perks are regular opportunities to volunteer in our community, group fitness activities, summer happy hours, or attend music festivals to drive reusability. To put it simply, we enjoy participating in experiential opportunities by choosing to reuse together!
So, grab your travel mug or water bottle and explore an opportunity with us today!
Accountable for developing the brand and product marketing strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product, and market understanding. This position will establish clear objectives for brand communication and a vision for short and long-term success by developing new product launches, pricing strategy, product portfolio management and integrated brand activation plans, often with the assistance of direct reports.
Participatesin annual brand planning process to set a fully integrated marketing plan andprogramming utilizing the full marketing mix of advertising, promotions, andtrade.
Accountablefor delivering marketing objectives and strategies for the upcoming year.Recommends A&P budget elements. Executes brand marketing across brand,countries and regions with purposeful differentiation and reapplication basedon portfolio and category strategies.
Uncoverstest and learn opportunities of communication vehicles to find leverage pointsfor scale and impact.
Responsiblefor the development from idea to delivery, along with the product road map forthe brand, across multiple product platforms to be rolled out across countriesand regions.
Activatesbrand activities in accordance to the brand identity and guidelines processi.e. consumer promotion materials, POS, PR, social, and digital materials.
Managesthe brand communications and POS materials to ensure brand ID compliance.
Ensuresmarketing communications and marketing adaptations are on-strategy andconsistent.
UsesPOS Data, Shopper and pricing research to develop and optimize product andcommercialization plans.
Partnerswith CMI to recommend tactical research needs to inform product andcommercialization strategies such as shopper, pricing, concept/idea validationand mix analysis.
Tracksbrand metrics across commercialization activities to maintain alignment tocampaign metrics, takes corrective action when necessary.
Leadsthe recommendation on portfolio assortment needs, product adaptations, andpricing strategy for new innovation launches.
Leadsand manages team members to execute effective product launches from conceptionto delivery.
Supportsthe language adaptations of new innovation packaging and launch supportmaterials.
Leadsoverall guidance to local creative service team(s) and/or local approved agencypartners for innovation launches.
Responsiblefor the global marketing on innovation programs, including pricing and mixadaptation recommendations.
Integrated Marketing Plan and Execution
Leadsthe global integrated marketing plan that meets the annual marketing objectiveswithin the appropriate budget parameters and planning calendar.
Leadsthe development of global advertising briefs and advertising.
Developsglobal media plans including priority initiatives, investment allocation andactivities to align with brand objectives.
Developslocal media plan including media type, investment splits, and bookings. Tracksmeasurement and optimizes plans as needed.
Setsclear and measurable goals for integrated marketing programs, directs themonitoring of progress and programming modifications as needed.
Responsiblefor directing the execution of effective integrated marketing programs on timeand at an exceptional level of quality.
Social Media,PR, Digital Marketing & Partnerships:
Leadsthe brand commercialization planning process (inclusive of social, PR, digital,influencers & partnerships), brief development and SOW. Sets clear andmeasurable goals for those efforts, directs the monitoring of progress andoptimization of plans.
Partnerswith agency to ensure all brand spokespersons are media trained and briefedwith key messaging to support brand objectives.
Leadswith global marketing the objectives, target consumer and measurements for brandprograms.
Servesas the cross-functional leader across digital marketing, social media, consumerpromotions and partnerships.
PromotionsPlanning & Budgeting
Co-leadswith sales planning, the defining of promotion strategies including brandobjectives, target consumer and measurements.
Recommendsthe development of the annual consumer promotion plans.
Measuresand analyzes ROI of consumer promotions and marketing programs and recommendsimprovements.
Managesthe media and consumer promotion budgets.
Ensurescompliance by trade to trade promotion budgets.
Project andProcess Management
Managesprioritizing of marketing initiatives and tracks/manages the overall marketingbudget.
Servesas the key liaison between sales planning, digital marketing, R&D, design,finance and marketing operations.
Overseesproject timelines, deliverables and approval process, from product ideation tolaunch/completion.
Measuresand analyzes ROI of marketing programs and recommends improvements.
Agencyand vendor management
Overseesday-to-day agency relationship and communication for marketing and holds agencypartners accountable to program goals and ensures budgets are properlyallocated.
Overseesthe overall day-to-day operations of category marketing specific team.
CompletesROI analysis on projects and recommends changes to strategy as needed.
Workscollaboratively with finance to communicate drivers of and changes in productcost and provides recommendations on how to resolve unfavorable product cost.
Workscollaboratively with finance on all product projects, delivering to divisionfinancial targets.
Havea passion for the design, trends and bring a passion to our brands in the workenvironment.
8+years of marketing and/or product management work experience.
Upto 35% travel required
Fluentin English (verbal and written)
Provensuccess in executing a comprehensive marketing plan that is integrated acrossmultiple consumer touch points, including digital and in-store.
Hasmanaged new product launches from concept stage through commercialization withproven in-market success.
Hasworked on a business with global or international exposure. Demonstrates anunderstanding of differences between countries and cultures.
Demonstratedsuccess/ability working in a matrix environment.
Strongcommunication skills, written, and oral.
Provenability to work on and lead a cross-functional team.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.