Newell Brands Associate Manager, Brand Marketing in Chicago, Illinois
Position Title: Associate Manager, Brand Marketing
Location: Chicago, IL
Reports To: Manager, Brand Marketing
Coleman®is a brand owned by Newell Brands (NYSE: NWL).
Are you ready to embark on your next outdoor adventure?
If you have a passion for spending time outdoors with family and friends, great gear, and being around people who share your passions for the outdoors, you’ll be in good company at the Outdoor & Recreation Business Unit, which includes the Coleman and Puddle Jumper brands. Most importantly, we are casual outdoor enthusiasts who are committed to driving authenticity and supporting our communities in all that we do, without sacrificing performance, innovation, or quality.
Among the perks of joining our team are regular volunteer opportunities, available products to enhance your next adventure (tents, sleeping bags, coolers, chairs, etc.), and a generous discount on our gear. We also believe in celebrating success together whether it be through employee/family gatherings, life events, summer camping trips, kayaking or intramural leagues. To put it simply, we enjoy bringing people together outdoors.
So, grab your gear and explore an opportunity with us today!
Accountable for developing the brand innovation and communication strategies for the Coleman Furniture, One Source and Lighting product categories within the Outdoor and Recreation Business Unit. Associate Managers develop brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans.
Recommends edits to the clear, differentiated, global brandpositioning, and revisions to the consumer target consistent with the globalpositioning. Drives key brand, category or portfolio initiatives thateffectively reach and connect with target consumers. Ensures all brand communications areconsistent with global brand positioning.
Familiar with global brand(s) standards and design language andensures consistency with brand positioning. Acts as a brand champion across thebusiness. Drives product packaging projects to be consistent with productcommunications hierarchy and brand(s) standards. Works collaboratively with Design Center toparticipate in global design initiatives.
Articulates concept statements for innovation and uses experienceand market and consumer knowledge to prioritize ideas.
Works collaboratively with R&D and Consumer & MarketInsights (CMI) to develop and recommend a brand &/or category innovationstrategy, including role of sustaining and breakthrough innovation, newcategories, and new market spaces.Includes innovation in brand communication, business model or strategicpartnership. Can explain the innovation strategy to others.
Effectively creates and presents a robust business case throughthe gate-keeping process aligning executive leadership to a brand’s innovationstrategy.
Participates in life cycle management across the portfoliobalancing rhythm of entering or exiting product classes or SKUs and extendinglife cycles. Optimizes a strategic plan for specific regions and channels.
Executes against clear objectives for brand communication and avision for short and long-term success.
Participates in annual brand planning process to set a fullyintegrated marketing plan and programming utilizing the full marketing mix ofadvertising, promotions, and trade, working with the Brand Activation and TradeMarketing teams.
Contributes to marketing objectives and strategies for the upcomingyear. Recommends marketing mix development for touch points for brandcommunication. Executes brandcommunications across brands, countries and regions with purposefuldifferentiation and reapplication based on portfolio and category strategies.
Participates in briefing agencies on communication objectives,advertising, and media plans.
Develops launch materials, including cohesive brandcommunications, which drive consumer choice in packaging, advertising, PR, CRM,etc.
Understands ROI analysis on projects and tracks projects’ keyperformance indicators.
Familiar with consumer insights techniques and develops a strongworking knowledge of the target consumer. Proven at independently reviewinginternal and external research materials to develop a holistic, proprietaryunderstanding of the consumer.
Educates others on the consumer and marketplace.
Informs marketing metrics, key brand, and quality measures totrack and understands the underlying drivers and interaction of each metric.
Develops deep category knowledge across multiple categories andbrands.
Analyzes shopper insights and market data to recommend pricingobjectives, strategies, and guardrails for key SKUs or categories. Applies price modeling information to manageprice. Utilizes product, packconfigurations and brand architecture to exploit price ladder.
Participates in pricing audits to evaluate opportunities toextract maximum value from the market.
Familiar with how the relationship among pricing measures impactsbrand equity.
Identifies key promotional windows based on target consumerbehavior.
Four-year collegedegree, MBA preferred
2-4 years ofequivalent marketing experience
15% travel required
Has worked on abusiness with global or international exposure.Demonstrates an understanding of differences between countries and cultures.
Experiencetranslating marketing objectives into strategies and plans. Proven success in executing acomprehensive marketing plan that is integrated across multiple consumertouch points, including at point-of-purchase.
Recommending pricingstrategies and guard rails and managing price to extract maximumvalue.
Participated in new productlaunches from concept stage through commercialization and in-marketsuccess. Has managed a productportfolio.
Strong personal interest inthe outdoors highly desirable
Demonstrated success working in a matrix environment.
Strong communication skills, written and oral.
Proven ability to work onand lead a cross-functional team.
Fluent in English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.