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Newell Brands Trade Marketing Manager - Baby in Atlanta, Georgia

Position title: Trade Marketing Manager

Reports to: Manager: Sr. Manager, Trade Marketing

Location: Atlanta, GA

Job Responsibilities:

Trade Strategy

  • Executes priorities set by Segment Leadership in service to the corporate strategy

  • Provide input to strategically allocate customer funding (using segmentation modeling on growth)

  • Tracks success metrics Line Review/Catalog Review/Seasonal Review

  • Support the annual trade management planning process relative to area of responsibility. o Aligns planning process with Newell Brands and customer planning calendars o Understands brand and customer priorities and uses the planning process to drive strategic alignment o Aid in the recommendation of sku assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility.

  • Leverages growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers

  • Recommends assortment mix to maximize sales and profitability

  • Compiles and analyzes market, shopper / end-user, and channel knowledge gaps

  • Compiles profiles of competitors and channel customers using primary and secondary research and data

  • Gathers competitive and marketplace intelligence and share with the organization

  • Collects and summarizes business risks and opportunities.

  • Execute within timelines and deliverables for the segment

Pricing and Trade Fund Guidance

  • Collects and analyzes account pricing and distribution for NWL and competitive brands

  • Understands retailer margin and pricing expectations

  • Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Segment and Brand pricing guardrails

  • Analyzes and track potential impact of pricing exceptions on channel / region

  • Aid in the analysis of the effectiveness of trade spend within area of responsibility

Vertical Market Strategy

  • Provide input on the strategic vertical markets to penetrate for growth opportunities

  • Recommend any new product innovation needed to achieve results


  • Execute literature and sampling strategy.

  • Create generic literature that can be extended to customer specific o Commercial field literature o Product flyers o Promotional flyers o Recommend customer specific rollouts and focus products for sampling efforts

New Product Launches

  • Serve as Trade Marketing voice on the development of launch strategy

  • Serve as customer voice in product development meetings

  • Works with CD Team to complete forecast tools

  • Participate in the development of new item launch and training materials

  • Create category selling solutions for our customers

Distribution Expansion

  • Responsible for new customers/channels within area of responsibility

  • Aid in the development of cross merchandising programs

  • Recommend any new product innovation needs to penetrate new channels/customers

Category Strategy

  • Provides customer perspective into category strategy development in conjunction with Category Strategy team

  • Integrates Category Strategy stories in line review and related customer presentations

Sales & Operations

  • Provide input for the monthly Integration meeting during the S&OP process to help to ensure forecast accuracy

  • Provide input into Long Term Capacity Planning

  • Work closely with the brand teams to manage through SKU rationalization and disposition on E&O


  • University or four-year college

  • MBA preferred

  • Skilled in channel management, brand management and sales

  • 4+ year’s experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales.

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.