Job Information
Newell Brands Director, Performance Marketing in Atlanta, Georgia
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell.
As the Director of Performance Marketing, you will play a pivotal role in driving growth and brand visibility across our portfolio of iconic brands. You'll lead a talented team and collaborate closely with cross functional and 3rd party partners to optimize marketing strategies, enhancing consumer engagement, brand equity, customer engagement, and revenue generation.
Key Responsibilities:
Brand Performance Optimization: Develop and execute performance marketing strategies that align with brand goals and drive measurable results.
Digital channel expertise: Oversee digital channels and marketing efforts, including SEM, social media, affiliate, and influencers in partnership with 3rd party agencies.
Data-Driven Insights: Leverage data analytics to identify trends and solutions, optimize campaigns, and engage community outreach.
Budget Allocation: Manage A&P budgets effectively, ensuring optimal ROI for our brands.
Collaboration: Partner with external agencies, central Newell functions, including sales, eCommerce, DTC, analytics, care lines, etc. to ensure seamless ways of working.
Reporting and Analysis: Manage channel reporting including paid media, search optimization, influencer ROI and social engagement through brand relevancy.
Innovation and Experimentation: Drive continuous improvement by AB testing new ad innovations, technologies, and creative ideas.
Influencer and Agency Partnerships: Identify and collaborate with relevant influencers to amplify brand messaging. Partner with agencies to develop influencer marketing campaigns that resonate with our target audience.
Qualifications:
Bachelor’s degree in marketing, Business, or related field (master’s preferred).
Minimum 8-10 years of experience in performance marketing, preferably within consumer goods or related industries.
Proven track record of driving revenue growth through digital channels.
Strong analytical skills and proficiency in data-driven decision-making.
Excellent communication and leadership abilities.
Passion for our iconic brands and a commitment to excellence.
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.