Newell Brands Jobs

Newell Brands:

Newell is a leading $10B global consumer products organization with over 29,000 employees and more

than 100 beloved brands. Newell’s vision is to become a consumer led, innovation powerhouse and

growth engine that is a force for good and an amazing place to work, grow and thrive! We are on a

journey to accelerate brand growth by unlocking powerful consumer insights that generate disruptive and

high incremental innovations.

Position Summary:

The Director Brand Management position is a critical leadership role in the Learning & Development

Business Segment with P&L responsibility for Graco Brand and leadership of the marketing function

including marketing strategies, annual plans, consumer insights driven innovation, brand

communications, go-to-market activation, media, brand equity, and design for omnichannel. The ideal

candidate will bring 12+ years of brand management and innovation leadership experience combined with

proven ability to drive omnichannel growth in multiple sales channels. The Director is a broad business

leader effectively leading a cross-functional team and strategically influencing the global team and

broader organization.

Key Responsibilities:

• Assist in building the global brand strategy for the Graco brand. Be familiar and able to lead with

utilization of the brand foundational tools: brand pyramid, brand positioning, brand architecture,

product assortment, value/pricing proposition and winning aspiration compared to competition.

• Take a strong leadership role in development of the annual brand plans building out short-term

strategy, annual KPIs and measuring results delivery.

• Assist the VP Brand Management in building the long range strategic plan

• Assist the VP in driving the Graco P&L statement through strong financial management, improved

profitability targets, cost cutting (when appropriate) and complexity reduction.

• Demonstrated evidence of translating business priorities into brand objectives, strategies and

plans.

• Expert at consumer understanding. Partner with consumer insights to determine the appropriate

consumer research needed to support business strategies and deliver winning propositions to

market.

• Prior experience with pricing strategy and able to lead the organization in setting price,

promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade

marketing strategy in partnership with sales and VP Brand Management.

• Experience growing brands in an eCommerce channel including launching innovation for the

channel, achieving first page position and setting media strategy in partnership with a media

leader or customer expert.

• Prior P&L management experience including complexity reduction, launching innovation to drive

revenue and managing for margin growth

• Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate

product assortments per channel with compelling key feature/benefit claims and partner with

center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.

• Demonstrated success leveraging analytics to identify business growth opportunities and

translating this into revenue or market share improvement. Able to teach, mentor and grow junior

marketers in their ability to leverage data for decision making.

• Drive impactful omnichannel brand communication understanding and defining the brand

personality, key messaging vehicles (on-line and traditional) and brand image guidelines.

• Develop effective omnichannel promotional strategies including off-shelf events, digital

promotions, key merchandising requirements, consumer price incentives, and impactful

packaging graphics/messaging.

• Familiar with performance marketing. Able to utilize the data to check for progress against goal

delivery.

• Work across the business units with all key functions – Sales, Manufacturing, Sourcing,

Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to

drive profitable sales for the Graco brands.

Required Experience/Qualifications:

• A four-year college degree, MBA preferred.

• 12+ years of brand management experience including deep marketing, innovation and general

management experience.

• Proven ability in talent management; Ability to attract and retain top talent; Prior experience

leading teams and coaching for continued growth and success

• Industry experience in CPG and hardlines, with proven ability to be successful with both.

• Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and

implementing brand architecture, and driving brand value across all consumer channels.

• Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media

Networks)

• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary

research, emerging trends, POS results, and competitor/category actions to drive leadership

brand sales.

• Proven success leading as a servant leader, seeking the input of the team while guiding everyone

to be better at what they do and how they perform.

• Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and

positivity.

_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.