Job Information
Newell Brands Brand Building Brand Manager, Fine Writing in Atlanta, Georgia
Newell Brands:
Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moment by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.
Fine Writing:
Fine Writing is a unique premium and luxury category in the writing portfolio of Newell made of Parker, Waterman and rOtring brands delivering $165M worldwide. Parker is part of the top 25 brands of the company while all brands have a strong equity in their respective markets and positioning. The US market is unique for Fine Writing within Newell as it is largely a white space with its $10M revenue, while the brands equity are strong and the luxury writing market evolving fast. It makes this role a unique challenge to develop these brands while leveraging the full power of Newell in the US in collaboration with all functions.
Position Summary:
The Brand Building Brand Manager position on Fine Writing will focus on business results delivery in year and building for the next year. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Parker, Waterman and rOtring Brands.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth.
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal.
• Leverage eComm and DTC data to improve omnichannel performance.
• Manage the business with an eye towards speed and focus on increasing profitability.
The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities:
Supports the brand building leadership team to deliver the US P&L goals.
Helps build annual brand marketing and business plan.
Helps deliver revenue and profit targets by delivery key initiatives on time and in full.
Manage local allocated A&P budget.
Supports activation of local advertising campaigns adapted from global creative assets.
Supports PR and brand communication plans.
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning.
Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment.
Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share.
Calculates the ROI of events, advertising, and projects; Leverages data and an ROI mindset to select projects.
Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan.
Studies key competitors to identify the competition’s price and promotion strategy.
Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
Conduct in-market store checks quarterly.
Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target.
Participates in media mix modeling process; Applies insights to improve business performance.
Understands consumer target and ensures everything serves the consumer target.
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
3+ years of brand management experience
Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data.
Prior experience in CPG (Consumer Products) or a Durables organization
Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Demonstrated ability to deliver results.
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.