Job Information
Newell Brands Associate Manager, Category Strategy in Atlanta, Georgia
Job Summary:
The role of Associate Manager, Category Strategy is to help drive market share and profit growth through development of go-to-market strategies for brand that are optimized across channels and customers. This individual collaborates with brand marketing, customer planning and sales to improve cross channel assortment, pricing strategy, innovation pipeline and new business development.
Responsibilities:
Category / Channel/ Customer Strategy & Execution
Works with the with Category Development tomaintain and refresh the Strategic Customer Segmentation and helps develop Where to Play and How to Win customer recommendations for Brand Partners.
Partners with Category Development to develop channel \ customer DSM principles & initial expectations, which are communicated through the Category GTM Playbooks.
Helps monitorthe DSMP execution of Category \ Brand initiatives across the marketplace.
Innovation Liaison Between Sales & Marketing
Represent the voices of the customer internally and the voice of the customer externally with Brand partners.
Captures and summarizes customer and sales feedback to inform Innovation execution and future Innovation launches.
Ensures consumer and shopper insights \ rationale exist to support Sales sell in of Innovation.
Compiles“Sales”consultation \feedback and oversight to the development of National Selling Decks for all key Brand Initiatives (Innovation Launches, Sales Funnel Opportunities-Pitch Ready Decks).
Customer Price Strategy
Partners with RGM and Brand Finance to develop annual everyday and promotional retail price points, promotional frequency, desired retail price gaps, key price thresholds by brand.
Partners with RGM to identify negative ROI promotions and identify areas for trade promotion optimization.
Helps develop the communications for the brand price strategy to Field Sales by customer \ channel through release of Category GTMPlaybooks.
Monitors marketplace and highlights when competitive pricing strategy needs to be reviewed, challenged or adjusted.
Works with the Sr. Manager to develop a segment pricing action strategy when required, providing internal thought leadership and preparing sales for customer communication \ negotiation \ execution
Maintain pricing guardrails (MAP, LUC, Promo SRPs)
Supports New Business Development
- Leverages internal resources (Category Development, Brand Marketing, Brand Finance) to ensure opportunities are “pitch ready” for Sales in the new business development pipeline.
Supports Customer Engagements
Innovation Review (IR)-Participates in monthly Innovation Review, providing Brand partners summary of customer needs and feedback.
Helps ensureInnovation preparation and timelines are aligned with strategic customers.
Key Qualifications:
Bachelor’s Degree; required
2+ yearsof experience with a CPG or durable company, ideally in channel management, brand management, insights, or sales, preferably with retail/ mass channel
Demonstrated ability to partner with multiple teams to achieve results
US retail customer knowledge
Understanding of syndicated POS and Panel Data
Demonstrated business acumen with the ability to influence different cross functional partners
Excellent communication skills, both written and verbal
Ability to travel 25% of the time
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.