Job Information
Newell Brands Associate Brand Manager, Paper Mate in Atlanta, Georgia
Newell Brands:
Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up everyday moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.
Paper Mate ®
With its recognizable two-hearts logo, Paper Mate is dedicated to fostering connection through writing. Personal expression, learning, journaling, and creative writing are all enhanced by Paper Mate quality and versatility. We make a wide range of products to help kids excel at school, to help professionals succeed at work, and to help creative writers express their imaginations and create new worlds.
Position Summary:
The Associate Brand Manager position on Paper Mate will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share. The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals.
• Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Paper Mate
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance
• Manage several brand projects and ensure delivery on time and in full
• Support annual brand strategy and planning work
Key Responsibilities:
• Help build annual brand marketing and business plan
• Deliver monthly brand reports on time and with satisfactory commentary
• Build and manage a forecasting model
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Exhibit strong collaboration
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives
• Develops an understanding of the underlying drivers and interaction of each metric
• Identifies gaps in marketplace understanding and leads analyses to fill these gaps
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Analyzes velocity of current products and identifies distribution loss threats
• Analyzes competitors to determine areas of weakness to attack for market share gain
• Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
• Owns global assortment and merchandising recommendations
• Reviews competitor performance and items to identify best practices, threats and opportunities. Generates learning on how we improve Newell performance.
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results.
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.