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Newell Brands Assistant Manager, Marketing Analytics in Atlanta, Georgia

Position Title: Assistant Manager, Marketing Analytics

Reports to: Manager, Marketing Analytics

Location: Atlanta, GA

Job Summary:

The Assistant Manager, Marketing Analytics will work closely with the Marketing Analytics Manager and cross functional teams in the development of data-driven stories focusing on driving overall category growth. Leveraging syndicated data, shopper and consumer insights, category and industry trends, the Assistant Manager, Marketing Analytics will develop comprehensive analytics focused around shopper centricity, enabling greater sell-thru and market share gains. This information will be leveraged among the business unit, Sales, Sales Planning and the Customer Category Management teams to ensure cohesive messaging and execution. This position works as a strategic contributor, imparting knowledge of analytical tactics to drive profitable business results. Duties and responsibilities include the following:

Job Duties:

Extensive Category Understanding

•Act as subject matter expert in assigned category and provide thought leadership to internal constituents

•Serve as the expert on the use of syndicated data to assist Sales and Sales Planning in the development of strategies and tactics

•Identify and disseminate Category Management best practices

Reporting and Data Analytics

•Development of robust dashboards and scorecards to lead data-driven decision making

•Provide input into category definition and product hierarchy and ensure consistency across data providers

•Provide strategic category direction based on syndicated data

Multi-channel Experience

•Provide insight and perspective of the various channel dynamics on assigned categories

•Monitor channel shifting and the associated trends reflected in the marketplace

•Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.)

•Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences

Shopper Understanding

•Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights

•Use knowledge of shopper and consumer to recommend optimal category assortments, flows, adjacencies, cross merchandising opportunities, etc.

Project Management

•Ability to manage multiple projects simultaneously under tight deadlines

•Manage flow of information and requests from Sr. Management, CDO, business segments, etc.

•Ability to prioritize and resource projects effectively


•Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams

•Excellent communication skills – both written and verbal

•Direct and perform analysis across a wide variety of category business issues and make fact based recommendations

•Must be able to link business objectives with winning growth strategies

•Convey complex issues with excellent communication

•Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred

•1-3 years of experience working with a leading CPG company (Category Management, Supply Chain, Sales Analytics or related position)

•Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines

•Advanced analytical skills and computer software proficiency (e.g. Excel, Tableau, PowerPoint, etc.)

•familiarity with syndicated data, measures and software (e.g. NPD, Nielsen/Nitro, IRI,etc.)

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.